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Michael M. Santiago via Getty Images
OpinionWhy brands should be championing women’s sports from sideline to spotlight
The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.
By Layton Lassiter • June 12, 2024 -
Courtesy of WACL
Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
By Aaron Baar • June 6, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Courtesy of Reddit
OpinionMarketers should stop being fearful of Reddit — here’s why
Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.
By Geoff Gates • June 5, 2024 -
Stock via Getty Images
ColumnSociable: Gen Z prefers social media to Google for some searches, study says
Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.
By Andrew Hutchinson • June 4, 2024 -
Courtesy of LG Electronics
LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.
By Jessica Deyo • May 30, 2024 -
Courtesy of Kraft Heinz
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
By Aaron Baar • May 28, 2024 -
Courtesy of E.l.f. Beauty
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z.
By Peter Adams • May 24, 2024 -
Courtesy of Heineken
Heineken Silver settles Deadpool, Wolverine rivalry in new ad
A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.
By Sara Karlovitch • May 22, 2024 -
Courtesy of United Airlines
Q&AHow United Airlines flies with Wrexham to cultural relevancy
The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.
By Chris Kelly • May 21, 2024 -
Courtesy of Bumble Bee
Bumble Bee throws it back to 2000s with remix of ‘Back Here’
“Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.
By Sara Karlovitch • May 20, 2024 -
Courtesy of Danone North America
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
By Jessica Deyo • May 20, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 17, 2024 -
Permission granted by Getty Images for YouTube
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams • May 16, 2024 -
Courtesy of Pinterest
Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
By Jessica Deyo • May 16, 2024 -
Courtesy of Jack Links
Jack Link’s takes shot at competition in Gen Z-focused national campaign
“Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.”
By Sara Karlovitch • May 16, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
By Peter Adams • May 14, 2024 -
Courtesy of Reddit
Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
By Peter Adams • May 13, 2024 -
Courtesy of Thomas' Breakfast
Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.
By Jessica Deyo • May 13, 2024 -
Courtesy of Reebok
Reebok spins photo memories into custom digital sneakers with AI tool
Reebok Impact uses a chat feature on Instagram to create virtual footwear that is interoperable with popular games including Fortnite and Roblox.
By Peter Adams • May 10, 2024 -
MStudioImages via Getty Images
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.
By Aaron Baar • May 9, 2024 -
Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”
By Peter Adams • Updated May 10, 2024 -
Retrieved from Starburst on May 08, 2024
Starburst taps gen AI for campaign that is ‘Different Every Time’
The Mars candy brand’s first major campaign in 12 years was created with Team OMC, a collaboration between Omnicom shops DDB and Critical Mass.
By Chris Kelly • May 9, 2024 -
Permission granted by Meta
How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
By Peter Adams • May 8, 2024 -
TikTok
ColumnSociable: TikTok launches legal challenge against US sell-off bill
TikTok says that the bill is based on speculative concerns and nothing more.
By Andrew Hutchinson • May 7, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024
