Data/Analytics
-
Tirachard via Getty Images
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
By Sara Karlovitch • March 28, 2025 -
Spencer Platt via Getty Images
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.
By Peter Adams • March 27, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Leon Neal / Staff via Getty Images
IAB: AI adoption for campaigns lags amid data, transparency concerns
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.
By Aaron Baar • March 24, 2025 -
FG Trade Latin via Getty Images
Gen Alpha tweens hold significant sway over parents’ purchases: study
Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.
By Sara Karlovitch • March 20, 2025 -
Wavebreakmedia via Getty Images
OpinionWhy 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
By Chris Kelly • March 20, 2025 -
Courtesy of Coca-Cola
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
By Peter Adams • March 17, 2025 -
pixdeluxe via Getty Images
The future of retail media networks: Here’s what the numbers say
Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.
By Sara Karlovitch • March 14, 2025 -
PeopleImages via Getty Images
CMO role paves path to bigger leadership appointments: Spencer Stuart
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
By Peter Adams • March 12, 2025 -
Anna Moneymaker / Staff via Getty Images
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
By Sara Karlovitch • March 12, 2025 -
luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025 -
Scott Olson via Getty Images
Target’s digital ad unit delivers $2B in value for embattled retailer
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.
By Peter Adams • March 5, 2025 -
Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
Nanci Santos via Getty Images
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
By Aaron Baar • March 3, 2025 -
dusanpetkovic via Getty Images
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
By Sara Karlovitch • Feb. 28, 2025 -
Retrieved from NFL on February 19, 2025
Q&AMark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
By Chris Kelly • Feb. 24, 2025 -
Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
By Chris Kelly • Feb. 20, 2025 -
Courtesy of Dollar Shave Club
Why Dollar Shave Club picked a CRM purpose-built for consumer brands
A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
By Chris Kelly • Feb. 20, 2025 -
Kenneth Cheung via Getty Images
27% of CMOs remain reluctant to adopt generative AI: Gartner
A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.
By Peter Adams • Feb. 19, 2025 -
AndreyPopov via Getty Images
Trade Desk’s big bet on AI in advertising hits rollout snags
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
By Peter Adams • Feb. 18, 2025 -
Illustration: Madeline McMahon for Industry Dive
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more.
By Sara Karlovitch • Feb. 10, 2025 -
Jirapong Manustrong via Getty Images
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
By Aaron Baar • Feb. 10, 2025 -
Drew Angerer / Staff via Getty Images
Google’s ad revenue growth turns sluggish as industry clouds gather
A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.
By Peter Adams • Feb. 5, 2025 -
NanoStockk via Getty Images
Inside the marketing industry trends to follow in 2025
During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.
By Marketing Dive staff • Jan. 31, 2025 -
LeoPatrizi via Getty Images
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.
By Sara Karlovitch • Jan. 31, 2025 -
Laurence Dutton via Getty Images
Deep DiveHow generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.
By Peter Adams • Jan. 29, 2025
