May 29 - AmEx, Boxed pilot blockchain loyalty | Amazon's brand value milestone

Marketing Dive's Top News

Daily edition | May 29, 2018

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AmEx pilots blockchain-based loyalty rewards with Boxed

The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.

Study: Amazon replaces Microsoft as third most-valuable brand

Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown.

Chipotle's new drive-thru lanes are for online pickup only

Additions to some locations signal the brand's growing focus on digital and mobile ordering, which has jumped considerably over the past year.

Ford tries to bridge gap between drivers and cyclists through VR

An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.

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Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers

An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.