Havas' blockchain loyalty program helps brands reward sports fans

Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences. 

Glad taps YouTube creator Hannah Hart for upside-down cooking video

The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing. 

Turner Sports launches digital marketplace for live video ad buys

Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.

78% of marketers plan investments in connected TV ads, study finds

However, marketers and agencies are split on which metrics are the most important to measuring success. 

Heineken emphasizes global focus with new CEO, CMO

Jonnie Cahill, the beer brand's new head marketer, talks about how the team is laying the groundwork for more inclusive messaging. 

Google's about-face on GDPR consent tool is monster win for ad-tech companies

7 ways Walmart is innovating with technology

Subaru saw 17% jump in site traffic from Amazon-focused mobile push

Facebook says millions of users who thought they were sharing privately with their friends may have shared with everyone because of a software bug