64% of live streamers have engaged with ads, IAB finds

With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways. 

Facebook will require advertisers to reveal data-brokers' role in ad targeting

The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.

Heineken says 'cheers' to spontaneity in new US campaign

The beer brand takes a carefree approach to emphasize fun and its link to soccer in an integrated effort kicking off today. 

Why voice isn't poised to take over the marketing world — yet

Drum Agency's Dave Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG. 

Study: Brands seek higher-value product placements as traditional advertising shrinks

The market for integrating brands into entertainment programming is forecast to reach $10 billion in 2018, with OTT the fastest-growing segment.

BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing

In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.

Comcast Makes $65 Billion All-Cash Bid for Fox

Adidas and Nike go head to head at the World Cup. Who will win?

Is Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in Advertising?

Product transparency driving sales growth in consumer goods

Leo who? What happens when holding company client teams swallow agencies