Arby's broke records for the world's largest and smallest ads to promote its switch to Coke ; Unilever's Weed tops Forbes' list of most influential CMOs; AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room; Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.
In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications.