'Jurassic World' crushes summer blockbuster competition in digital ad impressions ; Unilever pilots agency model combining creative from different holding groups; Study: Online and on TV, consumers prefer longer ads to shorter ones ; Target doubles down on 'run and done' messaging
Announced at Cannes Lions, the initiative will focus on better integration for four of the marketer's brands and mirrors an experiment being run by P&G.
In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America's easiest place to shop."
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
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