Daily edition
| July 18, 2018
Deep Dive
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
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From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
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Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.
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The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.
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Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.
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A food festival tour with influencer Hannah Hart supports the launch.
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The partnership features documentaries, interactive maps and photo journals chronicling journeys in Costa Rica and Iceland.
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Column
By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising."
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