The Latest

  • The back of Deadpool, in red, and Wolverine, in yellow, sitting in a forest setting with two silver cans of Heineken Silver between them.
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    Courtesy of Heineken
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    Heineken Silver settles Deadpool, Wolverine rivalry in new ad

    A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.

  • United Airlines Wrexham mascot
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    Courtesy of United Airlines
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    Q&A

    How United Airlines flies with Wrexham to cultural relevancy

    The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

  • Mars Tripadvisor
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    Courtesy of Mars
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    Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

    A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

  • Bumble Bee BBMAK
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    Courtesy of Bumble Bee
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    Bumble Bee throws it back to 2000s with remix of ‘Back Here’

    “Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.

  • An exterior image of a Pizza Hut with bricks and red signage
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    Courtesy of Yum Brands/Pizza Hut
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    Pizza Hut names new CMO, global chief brand officer as sales slide

    The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy's, as its new U.S. president.

  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target captures ‘That Target Feeling’ in new ad campaign

    The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”

  • man with a notebook and 2 women with cell phones in a half circle talking
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    Charday Penn via Getty Images
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    Dentsu doubles down on integration strategy as Q1 revenues decline

    Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”

  • Samsung tablet ad
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    Retrieved from Samsung on May 17, 2024
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    Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

    A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.

    Updated May 17, 2024
  • Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit team with model Ashley Graham for a TikTok live event
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    Courtesy of Danone North America
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    Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

    The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

  • Netflix upfront
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    Courtesy of Netflix
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    Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

    The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

  • Pizza Hut burger QR campaign
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    Courtesy of Pizza Hut
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    Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers

    The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

  • YouTube CEO Neal Mohan on a dark stage with the platform's logo behind him
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    Permission granted by Getty Images for YouTube
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    YouTube pitches advertisers on streaming dominance, unskippable video ads

    The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

  • A yellow billboard made to look like an advertisement for Jack Links has been spray painted over one for Slim Jims.
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    Courtesy of Jack Links
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    Jack Link’s takes shot at competition in Gen Z-focused national campaign

    “Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” 

  • Google IO 2024
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    Retrieved from Google on May 15, 2024
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    Column

    Sociable: Google goes big on generative AI at I/O 2024

    The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

  • Disney Upfront 2024
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    Slaven Vlasic via Getty Images
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    Amazon’s first upfront promises full-funnel advertising at scale for all

    Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

  • A two-story Gap clothing store, with a GAP sign in white letters on a blue square.
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    Courtesy of Gap Inc.
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    Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

    The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

  • Expedia out-of-home at Heathrow
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    Courtesy of Expedia
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

  • Celebrity chef Bobby Flay, wearing an apron, stands behind a grill outside and prepares dishes in a Pepsi ad
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    Permission granted by PepsiCo Beverages North America
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    Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

    The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.

  • Welch's Fruit Snacks campaign imagery for its new "Wholly Fruit" campaign, which stars celebrity chef Gordon Ramsay.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay

    The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.

  • Business executive seen talking to an engineer in workwear in front of solar panels.
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    Max Kegfire via Getty Images
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    Deep Dive

    Why marketers increasingly downplay sustainability efforts

    Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.

  • An image of Thomas' Breakfast's new brand character, Thom, standing tall in a kitchen pantry and holding out a plate of bagels.
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    Courtesy of Thomas' Breakfast
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    Thomas’ revives breakfast with first brand character in 144-year history

    Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.