ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis.
When networks are marketing their new shows, they put a sneak peek of all or part of the first episode on YouTube and their own platforms. But as Fox debuts its new drama The Passage tonight, it chose an unusual location to feature its early look at series footage: Amazon.
A widespread marketing campaign teases the show across Amazon properties today, including a sneak peak of the show’s first episode on Amazon’s homepage, which directs consumers to a custom Amazon landing page, full of information about The Passage and featuring a six-minute clip from the show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in