Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air a 60-second version of the ad during Sunday’s Oscars ceremony.
“Since we had a powerful story to tell with ‘Wind Never Felt Better,’ we decided it would be the best approach to let that be our lead for Super Bowl,” Ricardo Marques, group vp of marketing core and value brands at Anheuser-Busch, explained.
Still,
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