Your New Game Plan for Managing Marketing Resources at Scale
Custom content for BrandMaker by Marketing Dive's Brand Studio
Are you working with a 360-degree view of your marketing content? With today’s fragmented media landscape, marketers must produce more personalized content than ever before. But with inadequate tools and processes, that can be difficult to manage.
Our latest playbook takes an in-depth look at how marketing resource management (MRM) can help. You'll learn:
- How MRM can improve your creative workflows and automate manual processes for planning and budgeting
- How MRM can boost a company’s agility, a great advantage in volatile markets
- How MRM drives marketing efficiency, effectiveness and compliance
- Steps to developing a comprehensive MRM system
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