Data/Analytics
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Ads next to controversial news articles: Here’s what the numbers say
Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.
By Sara Karlovitch • May 31, 2024 -
Dollar General picks Criteo to boost retail media offering
The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.
By Chris Kelly • May 31, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
PayPal readies advertising platform rooted in reams of transaction data
The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.
By Chris Kelly • May 28, 2024 -
WPP integrates Anthropic’s tech to further generative AI transformation
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.
By Peter Adams • May 28, 2024 -
Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
By Peter Adams • May 21, 2024 -
Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
By Peter Adams • May 20, 2024 -
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 17, 2024 -
CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
By Peter Adams • May 15, 2024 -
Inside Expedia’s plan to be the world’s travel media network
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.
By Chris Kelly • May 14, 2024 -
Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
By Peter Adams • May 13, 2024 -
IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
By Aaron Baar • May 13, 2024 -
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.
By Aaron Baar • May 9, 2024 -
How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
By Peter Adams • May 8, 2024 -
Deep Dive
Legacy media makes new bets on CTV and retail media convergence
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
By Chris Kelly • May 8, 2024 -
Omnicom shakes up Sparks & Honey amid Omni platform push
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.
By Peter Adams • May 6, 2024 -
Deep Dive
Digital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
The Gen Z traveler has landed: Here’s what the numbers say
With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.
By Sara Karlovitch • May 3, 2024 -
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
By Jessica Deyo • May 2, 2024 -
How McDonald’s and Burger King diverge on value-driven messaging
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.
By Chris Kelly • May 1, 2024 -
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
By Peter Adams • April 30, 2024 -
Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
By Aaron Baar • April 29, 2024 -
WPP lags agency peers amid China, tech spending pullbacks
The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.
By Peter Adams • April 29, 2024 -
Sponsored by Semasio
ID Solutions 2.0: Navigating what’s next
Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.
By Jeff Ragovin, CEO at Semasio • April 29, 2024 -
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
By Peter Adams • April 26, 2024 -
Why Meta’s costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
By Peter Adams • April 25, 2024