Social Media


  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

    By July 15, 2025
  • Sprite Hurts So Good campaign image
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    Courtesy of Sprite
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    Sprite leans into Gen Z’s love for spicy flavors with global campaign

    Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

    By July 10, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Snapchat American Eagle
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    Retrieved from Snapchat on July 10, 2025
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    American Eagle drives in-store back-to-school shopping with Snap Map

    The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

    By July 10, 2025
  • State Farm Gamerhood physical challenge
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    Courtesy of State Farm
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    How State Farm is stepping up its gaming-focused reality series

    The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”

    By July 9, 2025
  • State Farm mascot Jake from State Farm stands with influencer Kai Cenat outside while on set for the brand's "Batman vs. Bateman" campaign.
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    Courtesy of State Farm
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    Deep Dive

    7 successful marketing campaigns that met 2025’s chaos with determination

    As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

    By , July 8, 2025
  • A young woman eats Ben's Original rice after moving in
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    Retrieved from Ben’s Original on July 08, 2025
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    Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

    The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.

    By July 8, 2025
  • Unilever IPG Studios
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    Courtesy of Unilever
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    Unilever debuts AI-driven design unit to wean brands off TV-first model

    Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3. 

    By July 7, 2025
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    DoubleVerify, IAS develop attention measurement solutions for Snap

    DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

    By Aaron Baar • July 2, 2025
  • A bridge and Groom in front of of a Venice banner in Venice Beach.
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    Courtesy of JCPenney
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    JCPenney does wedding season on a budget amid turnaround

    The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

    By June 30, 2025
  • Neutrogena
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    Courtesy of Neutrogena
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    Column

    Campaign Trail: Neutrogena’s ’90s nostalgia pulls the rug on aging consumers

    The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,

    By June 27, 2025
  • Pinterest visual search
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    Retrieved from Pinterest on June 24, 2025
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    Sociable: Pinterest shares tips for aligning Pin listings with visual search

    The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

    By Andrew Hutchinson • June 26, 2025
  • LG Electronics' "Radio Optimism" campaign imagery.
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    Courtesy of LG Electronics
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    LG continues positivity push with AI-powered ‘Radio Optimism’

    An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

    By Aaron Baar • June 26, 2025
  • Olipop's nostalgic suites within the Austin Motel as part of its 2025 summer campaign.
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    Courtesy of Olipop
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    Olipop turns fans into influencers for pennies with PR boxes on Amazon

    The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites. 

    By June 24, 2025
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

    The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.

    By June 23, 2025
  • E.l.f. Beauty's e.l.f.nalysis AI color analysis tool.
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    Courtesy of E.l.f. Beauty
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    E.l.f. brings AI-powered color-matching for makeup to Pinterest

    In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages. 

    By June 17, 2025
  • WhatsApp ads in status
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    Retrieved from WhatsApp on June 17, 2025
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    Column

    Sociable: WhatsApp launches ads in status updates, channel subscriptions

    While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals. 

    By Andrew Hutchinson • June 16, 2025
  • Two-liter bottles of Pepsi are lined up on a store shelf.
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    Spencer Platt via Getty Images
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    PepsiCo taps VaynerMedia to evolve in-house agency model

    A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

    By June 16, 2025
  • Lowe's and MrBeast team for Creator Network
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    Courtesy of Lowe’s
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    Lowe’s launches creator network to build bonds with millennials, Gen Z

    Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”

    By June 10, 2025
  • People share Lipton Hard Ice Tea
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    Courtesy of Lipton Hard Iced Tea
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    Lipton Hard Iced Tea unites millennials, boomers over party culture

    The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.

    By June 9, 2025
  • TikTok World logo
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    Courtesy of TikTok
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    TikTok leans on AI, search in bid to advertisers at annual summit

    The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

    By Aaron Baar • June 5, 2025
  • McDonald's Snack Wrap Files homepage
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    Retrieved from McDonald’s on June 03, 2025
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    McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

    Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

    By June 5, 2025
  • Dove's #ShareTheFirst OOH ads
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    Courtesy of Dove
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    How Dove’s first creator-led campaign paves way forward for Unilever

    Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

    By June 4, 2025
  • Artificial intelligence and automated machine learning language blue digital user interface with businessman's hand.
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    Shutter2U via Getty Images
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    Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

    Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

    By Andrew Hutchinson • June 2, 2025
  • A social media post hovers in front of an office work standing solitary on a hill in a promotional video for RXBar.
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    Permission granted by RXBar
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    RXBar scrubs corporate jargon from social feeds in battle against B.S.

    Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

    By June 2, 2025
  • Kinder Chocolate ad campaign
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    Courtesy of Ferrero Group
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    Kinder Chocolate lets kids’ imaginations run wild in new campaign

    Along with a hero spot, the Ferrero brand’s campaign features unscripted content created as a dedicated asset for social channels.

    By May 30, 2025