Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,866 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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The deal brings over a network of 15 million global creators and technology in areas like measurement and social commerce. https://lnkd.in/gAaZjjE3
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CMO Jill Adams shares how a new tagline serves as a call to action and a play to engage with consumers around their passions. https://lnkd.in/ggxkgvrS
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To kick off the campaign, the Mattel-owned brand plans on decking out a Las Vegas suite in themed decor. https://lnkd.in/eSV-XqPK
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Emily Ketchen, a veteran of tech companies and the agency world, discusses bringing artificial intelligence into the marketing organization and staying agile during periods of macro pressure. https://lnkd.in/eJRm6iFe
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A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out. https://lnkd.in/eTJqE_ch
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PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing. https://lnkd.in/gSceCNCH
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Marketing is a key factor behind two straight quarters of same-store sales growth of more than 31%, per the casual dining chain’s executives. https://lnkd.in/gBpDns95
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Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs. https://lnkd.in/eZKvRHRB
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Executives detail the innovation strategy at the Coca-Cola brand, which recently passed Pepsi to become the No. 3 carbonated soft drink in the U.S. https://lnkd.in/ejEs--Yj