WEBINAR ON-DEMAND
Duration: 1 hour

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In order to get the most out of content marketing and drive down rising customer acquisition cost (CAC), brands must streamline their customer’s digital experience and remove as many obstacles to purchase as possible.

That’s where headless commerce – a flexible, API-driven approach to how a site’s front and back-end connect – may be able to enhance a brand’s digital experience and seamlessly integrate content with commerce.

In this webinar, customer acquisition and headless commerce experts reveal the complex factors driving a rise in CAC and why online retailers are using content marketing to manage it. They’ll explore:

• Why CAC is rising for both organic search and paid advertising options
• The relationship between CAC, content marketing, and an e-commerce store’s back-end structure
• When a headless commerce solution can offer the most value to an e-commerce store

SPEAKERS  

Meghan Stabler
Vice President, Global Product Marketing and Communications
BigCommerce

Alex McEachern
Head of Marketing
Smile.io