The Latest
-
Courtesy of State Farm
Deep Dive7 successful marketing campaigns that met 2025’s chaos with determination
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
-
Courtesy of Roku
‘Superman’ takes over Roku with first-to-market search integrations
The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.
-
Johnce via Getty Images
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
-
Shaun Lucas/Marketing Dive
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
-
Retrieved from Snapchat on July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
-
Courtesy of The General
The General turns to Fortnite to help anxious Gen Z drivers
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.
-
Spencer Platt via Getty Images
How marketers can respond with empathy to consumer tariff shocks
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.
-
Courtesy of State Farm
How State Farm is stepping up its gaming-focused reality series
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”
-
Courtesy of WPP
WPP’s outlook sinks as advertising faces worsening macro conditions
Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how rivals are faring.
-
Mario Tama via Getty Images
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.
-
Retrieved from Ben’s Original on July 08, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.
-
Courtesy of Adidas
Adidas unites superstars across music, sports, fashion in culture play
Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott and more.
-
Courtesy of Unilever
Unilever debuts AI-driven design unit to wean brands off TV-first model
Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.
-
Courtesy of Roblox
Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities
With next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming platform.
-
Daphne Howland/Marketing Dive
Can Lululemon make a federal case out of ‘dupe culture’?
In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.
-
Courtesy of Sephora
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.
-
Courtesy of Powerade
Powerade powers up user-generated content challenge on TikTok
The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.
-
Scott Olson/Getty Images via Getty Images
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
-
Permission granted by The Coca-Cola Company
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
“Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.
-
Courtesy of Puma
Puma brings popular shoes to Fortnite as sportswear marketing evolves
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
-
Courtesy of Starbucks
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
-
Permission granted by Target
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
-
Courtesy of JCPenney
JCPenney does wedding season on a budget amid turnaround
The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.
-
Retrieved from Vimeo on June 30, 2025
Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.
-
Jesse Grant via Getty Images
Seventh Generation hires CMO who helped build Kinder brand in US
Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at Kinder Snacking.
