Double-digit growth in eCommerce over the past five years is understandably intimidating to brick and mortar retailers. Resourceful retailers, however, are making the most of the data from eCommerce business and leveraging it to grow their business. Sharing detailed data with trade partners empowers them to make smarter decisions and be more responsive to the needs of your mutual customers.

Our new playbook highlights:

• How data plays a foundational role in your growth strategy  
• Why you should share category data for higher sales
• How you can improve on-shelf availability, inventory replenishment and reduce overstock
• Types of data to consider sharing with your trade partners 

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