Until recently, technology hasn't been able to comprehensively facilitate personalized experiences for our customers. Now, with the increasing maturity of AI, retailers have the power to design and deliver individualized experiences that match our customers unique preferences — which boosts conversion rates and builds customer trust.

Our new playbook explores AI-enabled individualization, a strategy that avoids the pitfalls of personalization because it’s all about delivering contextually relevant customer experiences.

Readers will learn:

• Why individualization can help provide the best customer service
• The difference between personalization and individualization
• Ways to nudge prospects from inaction to action, and build customer trust
• Five steps to creating individualized experiences

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