In a world where consumers are spending upwards of 6.5 hours per day on digital channels, the opportunity to create digital connections is pivotal. To better understand how brands are delivering personalized experiences, we surveyed 195 marketing executives on their digital marketing efforts.

In this survey report, we uncover: 

• Insights from brands about their successes and challenges with identifying who their customers are online 
• Reasons why you must know your customer to know you’re getting the experience right
• Best practices to deliver personalized experiences to customers

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