WeWork Names Sprint Vet as New CMO

Roger Solé spent 5 years as the telecom's top marketer

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WeWork named Roger Solé to the role of chief marketing officer today, following Maurice Lévy’s exit after a three-month stint as interim CMO at the beleaguered startup.

Solé was most recently CMO for Sprint, which finalized its merger with T-Mobile on April 1. He announced his departure from the telecom Sunday over Twitter and LinkedIn following five years as its top marketer.

Prior to Solé’s appointment to CMO, he served as Sprint’s president for Puerto Rico and head of Hispanic advertising.

“When I first met Roger, I was captivated by his innate ability to connect customer desires with business needs,” said WeWork CEO Sandeep Mathrani in a statement, adding that the WeWork leadership team remains committed to “change the future of work and transform our business.”

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