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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,995 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time. https://lnkd.in/eF2mFKJ8
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The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes. https://lnkd.in/gm8rNfjA
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CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz. https://lnkd.in/g5mVPqJa
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Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026. https://lnkd.in/evz5ZrF7
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CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. https://lnkd.in/eXNEyysm
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CMO Ryan Dickerson discussed a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny foods win Gen Z and Gen Alpha’s favor. https://lnkd.in/e5UqA6By
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The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides. https://lnkd.in/e4ijDE_6
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CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers. https://lnkd.in/gmJTSVPq
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The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history. https://lnkd.in/ggTXmGkf