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Slowly but surely, television ads are being bought and sold digitally, with some of the biggest brands from the consumer electronics industry making their way into ad tech.
Samsung Ads is now selling its inventory programmatically through a deal with SpotX in a tie-up that lets advertisers access media on more than 50 million of the Korean giant’s smart TVs in the U.S., either directly or programmatically.
Joe Melaragno, head of platform sales and agency development at Samsung Ads, said most big brand advertisers tend not to purchase connected TV (CTV) ad inventory on open ad exchanges—the way they might buy display or traditional online video—because of a lack of availability, plus concerns around brand
