The back to school (BTS) season is typically full off opportunity and relatively reliable success for retailers. BTS 2020, however, is very uncertain in the face of coronavirus as consumer behaviors evolve. The 2020-21 school year will undoubtedly be impacted by COVID-19, and retailers must remain agile in order to navigate the new landscape of BTS shopping.
In this playbook, explore the most likely scenarios for BTS 2020 and how retailers can prepare. This playbook discusses: