To keep up with rapidly shifting consumer behavior, retailers must develop a more personalized approach when connecting with customers. However, while personalization increases retail revenue, developing the complete customer profile needed to create personalization is a challenge for retailers.

In this playbook, discover how retailers are managing data privacy compliance and marketing personalization. Readers will learn best practices for developing comprehensive customer profiles, including:

• Utilizing online and offline customer information for a complete profile
• Creating a personalized omnichannel experience to develop new connections
• Being transparent about data collection and use

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