Data/Analytics
-
Scott Olson/Getty Images via Getty Images
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
By Aaron Baar • July 2, 2025 -
Courtesy of Dr. Squatch
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.
By Peter Adams • June 23, 2025 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Adam Bettcher via Getty Images
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
By Daphne Howland • June 23, 2025 -
Joey Sirmons/Marketing Dive
How brands can make better use of loyalty data
Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.
By Sara Karlovitch • June 23, 2025 -
vm via Getty Images
48% of creatives identify as neurodivergent: Here’s what the numbers say
Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
By Sara Karlovitch • June 20, 2025 -
Courtesy of Roku
Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
By Peter Adams • June 18, 2025 -
Giuliano Benzin via Getty Images
Magna latest to downgrade global ad spending forecast, expects $979B
Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.
By Sara Karlovitch • June 17, 2025 -
Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
By Chris Kelly • June 17, 2025 -
Michael M. Santiago via Getty Images
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
By Peter Adams • June 16, 2025 -
blackCAT via Getty Images
Amazon delivers reporting for live shoppable streaming video
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
By Aaron Baar • June 16, 2025 -
Andy via Getty Images
Can Acxiom and Snowflake break the data black box where others failed?
The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.
By Chris Kelly • June 15, 2025 -
Justin Sullivan via Getty Images
Publicis deepens AI transformation services with help from Nvidia
A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.
By Peter Adams • Updated June 12, 2025 -
Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
By Peter Adams • June 10, 2025 -
Courtesy of WPP
WPP CEO Mark Read to retire at challenging juncture for agency giant
The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum.
By Peter Adams • June 9, 2025 -
ArtMarie via Getty Images
CMOs increase AI investments: Here’s what the numbers say
Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.
By Sara Karlovitch • June 6, 2025 -
(Valentin Russanov) via Getty Images
WPP Media launches AI-driven tool to push beyond ID-based targeting
Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.
By Sara Karlovitch • June 5, 2025 -
Peyton Bigora/Marketing Dive
Value, not social issues, are top priorities amid tariff turmoil: Kearney
Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.
By Sara Karlovitch • June 3, 2025 -
Courtesy of GroupM
GroupM becomes WPP Media as holding company prepares for future
The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.
By Aaron Baar • June 2, 2025 -
FG Trade Latin via Getty Images
Marketing to Gen Alpha: How brands can win over the next generation
The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.
By Jessica Deyo • May 29, 2025 -
Justin Sullivan via Getty Images
Walmart shakes up US ad division to keep pace with technological change
The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.
By Peter Adams • May 22, 2025 -
Ivan Pantic via Getty Images
SMBs rely heavily on social media for marketing and growth, study says
More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.
By Aaron Baar • May 22, 2025 -
FG Trade Latin via Getty Images
Publicis acquires Captiv8 as influencer marketing ambitions expand
Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.
By Peter Adams • Updated May 22, 2025 -
Joe Raedle / Staff via Getty Images
Walmart’s global ad business soars 50% following Vizio integration
Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.
By Peter Adams • May 19, 2025 -
Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
By Peter Adams • May 15, 2025 -
Laurence Dutton via Getty Images
CMOs stretch static budgets further, with downsides for agencies: report
Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.
By Peter Adams • May 12, 2025
