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Amazon Wins Loyal Walmart Shoppers as Americans Stampede Online

The e-commerce giant’s marketplace is also becoming a place where mall-starved shoppers go to window shop.

Photographer: Gabby Jones/Bloomberg
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Walmart Inc. shoppers are a pretty loyal bunch. But when virus-spooked Americans began avoiding stores earlier this year and shifting spending online, far more Walmart customers went to Amazon.com Inc. than Walmart.com.

So even though Walmart, too, has thrived as an essential service amid the pandemic, Amazon is benefiting more.