While the recent COVID-19 pandemic highlights the online shopping trend, it also emphasizes the need to have a good returns policy, especially for new online shoppers. This policy reassures shoppers that they are in safe hands when buying goods sight unseen over the Internet.
Retailers cannot afford to dismiss the cost of returns, yet one reason holding them back is that they don’t have reliable data to understand the reason for returns. Technology that allows consumers to provide more information regarding returns can help retailers proactively address issues.
This white paper explores the full effect the returns process has on the customer journey and future customer acquisition. Readers will learn: