Customer Experience

Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary

Uber billboard
Billboards are on display in 13 U.S. cities.Uber
ian.zelaya
By Ian Zelaya

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Uber riders will receive a frank message from the ride-sharing company today: “If you tolerate racism, delete Uber.”

The brand has teamed with Wieden+Kennedy for a digital, social and out-of-home campaign focused on racial injustice, tied to the 57th anniversary of the March on Washington and Dr. Martin Luther King Jr.’s “I Have a Dream” speech today. The campaign builds on Uber’s co-sponsorship of today’s Commitment March: Get Your Knee Off Our Necks in the nation’s capital.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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