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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,644 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Bets on artificial intelligence are helping fuel brand value growth for technology firms like Nvidia, according to Kantar’s latest BrandZ rankings. The total value of the world’s top-100 biggest brands has risen 20% this year to nearly $8.3 trillion, reversing a downward slide seen in 2023:
Kantar: AI pivot helps fuel brand value growth following down year
marketingdive.com
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Flavor Flav is coming to Red Lobster’s aid on the tails of the seafood chain filing for Chapter 11 bankruptcy protection in May. The rapper-turned-reality-TV personality narrates new ad spots that hype the return of Crabfest:
Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
marketingdive.com
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Dr Pepper is now the number two carbonated soft drink brand in the U.S. behind Coca-Cola and ahead of Pepsi, and its success can be attributed to a combination of investment and patience, according to Brad Rakes, senior director for brand marketing at Keurig Dr Pepper.
How Dr Pepper passed Pepsi by marketing around football, flavor innovation
marketingdive.com
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In partnership with Dentsu Creative, the effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children.
Campaign Trail: Crayola reunites adults with childhood art to spur creativity
marketingdive.com
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On Running has named Zendaya as brand ambassador as part of a multiyear partnership with the “Challengers” star. The mononymous actress and singer leads a new ad campaign, “Dream Together,” and will collaborate on future collections: https://lnkd.in/e-FHvzXN
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Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June. The space now features rainbows, flags and an interactive pop-up area that includes curated collections of wearable items designed by creators on the platform.
Givenchy Beauty makes over Roblox space for Pride Month
marketingdive.com
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Is retail media momentum finally slowing down? A new report from WARC found the channel’s rate of growth will decelerate next year as trade marketing budgets are “exhausted”:
WARC: Retail media’s meteoric growth to cool down in ‘25
marketingdive.com
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Ikea has taken a unique approach to recruitment with a new Roblox activation. The furniture chain plans on paying 10 consumers to work in the digital store, which is meant to mimic an actual employment experience.
Ikea remodels remote work with paid positions for Roblox store
marketingdive.com
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Pepsi CMO Todd Kaplan is leaving the company to pursue an outside opportunity after nearly two decades at parent company PepsiCo:
Pepsi CMO Todd Kaplan departs as cola wars heat up
marketingdive.com