The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency Virtue.

“Quite simply, it doesn’t get better than Nadja,” said Vice Media Group CEO Nancy Dubuc in a statement. “Her work in transforming some of the biggest brands on the planet is industry-defining, and her ability to find ways to uniquely connect content, audience and commerce globally in the marketplace is unparalleled.”