Ad Tech
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Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
By Peter Adams • April 25, 2025 -
Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
By Aaron Baar • April 24, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Deep DiveWhat’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
By Chris Kelly • April 23, 2025 -
gorodenkoff via Getty Images
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
By Aaron Baar • April 21, 2025 -
Courtesy of Lyft
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
By Aaron Baar • April 17, 2025 -
Michael M. Santiago via Getty Images
Google holds monopoly over key areas of ad tech, US judge rules
The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.
By Peter Adams • Updated April 17, 2025 -
Courtesy of Uber
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
By Aaron Baar • April 14, 2025 -
Alexander Koerner / Stringer via Getty Images
Google Cloud touts new AI tools to simplify marketing, customer experience
At Google Cloud’s Next ’25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
By Chris Kelly • April 9, 2025 -
Courtesy of WPP
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers.
By Aaron Baar • April 7, 2025 -
Courtesy of Snap
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
By Jessica Deyo • April 3, 2025 -
Permission granted by Kellanova
How Kellanova’s clean room is improving targeting and lifting sales
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
By Chris Kelly • April 3, 2025 -
Courtesy of Roblox
Roblox scales rewarded video ad offering via Google partnership
Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.
By Sara Karlovitch • April 1, 2025 -
AntonioGuillem/Getty Images Plus via Getty Images
Aquila shares progress report as it works to fix cross-media measurement
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
By Chris Kelly • March 31, 2025 -
Courtesy of Heineken
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
By Peter Adams • March 31, 2025 -
Courtesy of Utiq
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
By Aaron Baar • March 31, 2025 -
Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
By Aaron Baar • March 27, 2025 -
Leon Neal / Staff via Getty Images
IAB: AI adoption for campaigns lags amid data, transparency concerns
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.
By Aaron Baar • March 24, 2025 -
Canva/ Photocreo
Sponsored by AdButlerThe future of advertising is owned media networks—those that wait will lose
Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.
March 24, 2025 -
Ivan Pantic via Getty Images
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.
By Jessica Deyo • March 20, 2025 -
Wavebreakmedia via Getty Images
OpinionWhy 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
By Chris Kelly • March 20, 2025 -
Retrieved from Publicis on March 17, 2025
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
By Chris Kelly • March 18, 2025 -
Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
By Chris Kelly • March 12, 2025 -
Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025
