Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

By Peter Adams • Aug. 13, 2025

Patrón takes a shot on dance music culture with Boiler Room partnership

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.

By Chris Kelly • Aug. 13, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

By Marketing Dive staff

Why Voodoo Ranger engages board game fans to build awareness

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

By Sara Karlovitch • Aug. 13, 2025

Dove seeks underarm ambassador as part of US Open sponsorship

The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers. 

By Peter Adams • Aug. 12, 2025

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

By Jessica Hammers • Aug. 12, 2025

Dick’s Sporting Goods grows bets on sports content with in-house studio

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

By Peter Adams • Aug. 11, 2025

E.l.f. argues against overpriced cosmetics with legal-themed campaign

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.

By Jessica Hammers • Aug. 11, 2025

How Mondelēz is modernizing Ritz as it turns to snacks to drive growth

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.

By Chris Kelly • Aug. 11, 2025

Bud Light kicks off NFL season with at-home tailgates, Peyton Manning

The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.

By Chris Kelly • Aug. 7, 2025

What Disney’s NFL, WWE deals mean for the future of streaming ads

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.

By Chris Kelly • Aug. 7, 2025

Olipop appeals to young men with SpongeBob flavor, Roblox experience

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

By Jessica Hammers • Aug. 7, 2025

How Yum Brands predicts the ‘it’ beverage of the future

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.

By Aneurin Canham-Clyne • Aug. 7, 2025

How Carl’s Jr. built on big game success with social star Alix Earle

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.

By Chris Kelly • Aug. 6, 2025

Why Kellanova’s snack brands inked first sports deal as a group

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS and the NWSL.

By Chris Kelly • Aug. 6, 2025

Anthropologie upgrades Maeve private label to stand-alone brand

A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person event and more.

By Tatiana Walk-Morris • Aug. 5, 2025

McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’

Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.

By Chris Kelly • Updated Aug. 11, 2025

How Kroger built a sonic ecosystem into its multichannel brand platform

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

By Chris Kelly • Aug. 5, 2025

Liquid Death brings guillotines to fantasy football with Yahoo Sports

The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the popular game.

By Chris Kelly • Aug. 4, 2025

Columbia slams ‘pristine’ outdoors marketing with new brand platform

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

By Peter Adams • Aug. 4, 2025

How Domino’s new ads hit at fast food burger chains in fight over value

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

By Chris Kelly • Aug. 4, 2025

Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.

By Chris Kelly • Aug. 1, 2025

Chipotle turns up the heat on summer marketing with Snapchat

As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion. 

By Aaron Baar • July 31, 2025

Shake Shack to spend more on ads to sustain sales growth

CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains.

By Aneurin Canham-Clyne • July 31, 2025

Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, Disney+ and Hulu.

By Jessica Hammers • July 31, 2025

Lunchables boasts its cool factor for back-to-school campaign

“The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing spend in the second half. 

By Sara Karlovitch • July 31, 2025