While COVID-19 has had a significant effect on the way retailers look at sales channels, the goal of online and offline commerce remains the same – serve the best possible product to as many customers as possible, and ensure they have an extraordinary experience.

The pandemic has not introduced new themes into e-commerce; it simply accelerated the timeline of consumer demand and highlighted gaps and oversights in many retailer’s operations.

To understand the impact of COVID-19 on e-commerce retailer’s strategies, BigCommerce partnered with Retail Dive’s studioID to survey retail executives about their investment behavior before and after COVID-19. This playbook reveals the findings and observations about the state of e-commerce today and moving forward. Retailers will gain a better understanding of:

• Shifting business priorities
• Three strategic investments to help businesses recover from the effects of COVID-19
• How to thrive in the new e-commerce landscape