Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,834 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Rising consumer expectations and looming inflationary pressures are making customer loyalty harder to earn in 2025. Join us on June 17 for a free virtual event where we will discuss how leading brands build lasting customer loyalty and the challenges loyalty leaders face. Register here: https://lnkd.in/eAGZBJGj
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At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity. https://lnkd.in/e_rjMXpB
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Advertisers are prioritizing performance and ad results as they navigate tariff increases and an evolving landscape, per a report from Advertiser Perceptions. https://lnkd.in/edQNZwEc
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Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts. https://lnkd.in/eD7ZgDSs
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Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve. https://lnkd.in/eUpWsNMY
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Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings. https://lnkd.in/eE6suzJJ
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The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S. https://lnkd.in/gkArbB-M
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Marketing Dive reposted this
In Marketing Dive’s latest feature, our Chief Media Officer Jamie Rubin weighs in on the evolving media landscape from rising content costs to fragmented measurement. Check out the full piece for insights on where the industry is headed. https://lnkd.in/gNH6aH2a
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Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. https://lnkd.in/gNH6aH2a