The Latest
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Wavebreakmedia via Getty Images
OpinionWhy 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
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Courtesy of Unilever
How Unilever’s AI marketing bets are increasing production efficiency
The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.
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Authenticated News/Archive Photos/Getty Images via Getty Images
Macy’s cracks into scripted TV as brand, entertainment converge
The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.
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Courtesy of Nature’s Sunshine
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
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Retrieved from Publicis on March 17, 2025
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
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Courtesy of Icy Hot
Why Icy Hot evolved from function to fun in first work by The Martin Agency
Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.
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Courtesy of The Coca-Cola Company
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
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Courtesy of Poppi
PepsiCo buys prebiotic soda brand Poppi for nearly $2B
The deal boosts the food and beverage giant’s health-focused portfolio as consumers demand more better-for-you options.
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Courtesy of Coca-Cola
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
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Retrieved from Peroni on March 13, 2025
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.
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Retrieved from Wonder on March 14, 2025
Wonder bets on media network with Tastemade acquisition
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
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Courtesy of DraftKings
DraftKings sings along to ‘The Gambler’ in responsible gaming push
The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.
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Permission granted by NWSL
Q&AHow the National Women’s Soccer League embraces its challenger brand DNA
A Gen Z-centered content partnership with Overtime speaks to how sports content and social media are becoming a potent pairing for marketers.
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pixdeluxe via Getty Images
The future of retail media networks: Here’s what the numbers say
Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.
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Retrieved from YouTube on March 12, 2025
Buffalo Wild Wings riffs on infomercial tropes for March Madness
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
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Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
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Courtesy of Jaguar
Marketing leaders share how consumer backlash strengthened their brands
Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
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Permission granted by Morgan Stanley
Q&AMorgan Stanley’s CMO on bringing brand purpose to life through sports
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.
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Courtesy of Capri Sun
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
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Courtesy of State Farm
Q&AHow State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
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PeopleImages via Getty Images
CMO role paves path to bigger leadership appointments: Spencer Stuart
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
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Anna Moneymaker / Staff via Getty Images
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
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Retrieved from Instagram on March 06, 2025
Sociable: How to maximize Reels success, according to Instagram
Some tips for your Reels, including why you should be posting longer content.
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Courtesy of Fred & Farid Los Angeles
Rare Beauty CMO on winning Gen Z through community-oriented marketing
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
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Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
