Activating
Audiences eBook
Audience Targeting Insights for the Savvy Digital Marketer
In a world where consumers have limitless touchpoints to engage with a brand, identity resolution has become top of mind for advertisers. The intricacy of a consumer’s journey will only continue to become more complex.
This eBook offers guidance around audience identity and solutions available to help you level up audience targeting.
In the Activating Audiences eBook you will learn:
The fundamentals of audience segmentation, by exploring the who, where and how that is related to an audience.
How data identity can help you connect the dots from online and offline consumer behaviours to ultimately achieve conversions.
Why your total addressable market (TAM) is so important to consider when planning your programmatic strategy.