The pandemic has created a unique challenge for e-commerce marketers: as more and more consumers turn to the safety and convenience of e-commerce, these companies’ in-house creatives are struggling to meet the demand for increased content to fuel marketing efforts.

Cloud-based creative automation can help today’s e-commerce growth teams ramp up their marketing efforts, increase the volume of work that is produced, and quickly react to messaging changes—all while delivering high-quality campaigns. In this playbook, we talk to creative automation experts who share their insights on:

• How the pandemic has changed the content creation process
• Why creating and delivering personalized content to targeted customers is more vital than ever
• How creative automation can save marketers time and money

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