Facebook to Run More Ads on Shorter Videos to Chase TikTok
- Social-media giant targets clips as short as one minute
- More social media companies are starting new revenue models
This article is for subscribers only.
Facebook Inc. plans to run more advertising on shorter videos, part of a broader push to attract popular social-media influencers and compete with TikTok.
The Menlo Park, California-based company said ads will appear on clips as short as one minute. Previously, only videos at least three minutes long were eligible, according to a blog post Thursday. Facebook is also expanding eligibility criteria to include popular creators who primarily record live or short videos.