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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,583 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Brand safety has become a hot topic among marketers. However, a recent report from Stagwell suggests marketers may be overly cautious when it comes to decisions on where to run content, missing large consumer bases.
Ads next to controversial news articles: Here’s what the numbers say
marketingdive.com
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LG Electronics has launched a global campaign, “Optimism your feed,” meant to support consumers in bringing more positivity to their social media experience by encouraging them to engage with more uplifting content. Central to the effort is the “Optimism your feed” playlist, a compilation of influencer-backed original content that, when viewed, is meant to pull more positive content into a users’ social feed.
LG fuels positivity on social media with ‘Optimism your feed’ playlist
marketingdive.com
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The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.
Purely Elizabeth rides explosive growth with first large-scale ad campaign
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Honda has partnered with dance platform Steezy to produce a new branded video series which combines car culture and competitive dance. “Beat of the Street” will feature digital dance classes by Josh Price, along with a showcase of dance teams VMO, GRV and S-Rank.
Honda leaps into dance with Steezy partnership
marketingdive.com
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Adidas' latest spot begins with a quick-cut, black-and-white montage of the various types of noise that stars face before transitioning to color and showing soccer players performing at a high level in various scenarios.
Adidas prepares for summer soccer around the globe with new campaign
marketingdive.com
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Gatorade is reviving its iconic “Is It In You?” tagline from the ‘90s for its largest-ever marketing campaign. The effort is meant to combat the intense societal pressures placed on the latest generation of athletes and is rooted in a 60-second ad narrated by longtime brand partner Michael Jordan with appearances from athletes like Caitlin Clark and A’Ja Wilson.
Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
marketingdive.com
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PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million users. It will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.
PayPal readies advertising platform rooted in reams of transaction data
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Skittles is gearing up for Pride Month with limited-edition packaging and a partnership with social media platform Meetup. The Mars brand is hoping to help consumers find community even when the month of June is over.
Skittles puts focus on LGBTQ+ community building in latest Pride effort
marketingdive.com
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In Essentia Water's "Hold my Hydroboost" campaign, NBA star Jimmy Butler rides a horse through the streets of Miami before challenging a group of streetballers to a game of H.O.R.S.E. Here’s how the campaign came together:
Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler
marketingdive.com