In early 2020, we realized that our annual event (scheduled for San Francisco), wasn't going to happen. We knew the online event couldn't (and shouldn't) be the same experience as our in-person B2B Forum, but we wrestled internally about what it should be instead.
Our core mission was to try to create the same energized, connected feeling our attendees get from the in-person conference.
Read the e-book to find out how we:
- Reduced technical issues but kept that "live event" feel
- Expected the unexpected and provided a stellar customer experience
- Rethought everything about keeping our audience engaged
- Gave participants the human connections they were craving
FREQUENTLY ASKED QUESTIONS
-
This report is free, so why do I have to register to download it?
Our e-books, reports, and guides are available only to subscribers; if you're not already a subscriber, you will become one when you register to download our content. If you're already a subscriber and you're signed into the site, the download form will prepopulate with any data we have on file for you; that makes registering a perfect opportunity for you to update anything that's incorrect. Finally, if the report or guide is sponsored, we're obligated to provide registrant info to that sponsor—that's a condition of theirs for sharing their content with you, and we need you to acknowledge that you understand this.
I saw an email about a guide a couple of weeks ago. It sounded so good! But now I can't find it on the website. What gives?
Some of our reports, guides, and e-books are provided by sponsors. We make only a limited quantity available, and only for a limited time. After that, they disappear from the site. Moral of the story? If you see something that looks good, download it right away... you might not have a chance to do so later.
