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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,535 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Netflix's ad-supported business is booming, with its global monthly active users surging to 40 million. Along with outlining a massive slate of new content, the company used its first-ever in-person upfront to update advertisers on its growing ad offering.
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
marketingdive.com
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Gap Inc. has retained Omnicom Media Group (OMG) as its cross-brand media agency of record as part of its marketing reinvigoration efforts. The agency is expected to modernize the Old Navy and Gap owner’s media model:
Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
marketingdive.com
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Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.
Amazon’s first upfront promises full-funnel advertising at scale for all
marketingdive.com
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Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.
Why marketers increasingly downplay sustainability efforts
marketingdive.com
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Pepsi is staking its claim as the official soda of grilling with help from celebrity chef Bobby Flay. A new “Grills Night Out” campaign stars the culinary maestro as he shows off his skills and promotes two new limited-time flavors intended to pair well with hamburgers, hot dogs and more:
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
marketingdive.com
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E.l.f. Beauty is continuing its push to double the rate that women and diverse members are added to corporate boards by 2027 with an edgy, eye-catching new campaign.
E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity
marketingdive.com
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Bacardí's latest “Do What Moves You” spot literalizes how sound moves everyone and everything with help from ambassador Camila Cabello. The pop star’s new single “I Luv It” enlivens creative that welcomes the summer season:
Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello
marketingdive.com
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Starburst is leaning into the more than 479 million ways that consumers can enjoy one pack of 12 its candies for "Different Every Time" – its first major campaign in over a decade — that looks to deliver a seemingly endless array of content by utilizing generative AI.
Starburst taps gen AI for campaign that is ‘Different Every Time’
marketingdive.com
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Apple has been met with a wave of backlash over an ad promoting its latest iPad Pro model, billed as the thinnest product the tech firm has created to date. Many users have perceived the video, which shows objects like paints and a sculpture getting crushed, as hostile to art:
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
marketingdive.com