Creating digital ads that grab consumers’ attention quickly in the distracting, oversaturated online landscape is a tall order – made even taller if you don’t have the tools to scale and target your ads precisely.

Too many marketers put creative in a supporting role in the digital ad process, even though according to Google Media Lab, 70% of an ad campaign’s performance is based on the quality of the ad’s creative. Bring your creative team to the forefront by helping them collaborate with and contribute alongside your media team. This playbook will show you how to:

• Develop the right creative brief for digital ads
• Build relevant digital creative for each and every target audience
• Unify your creative and media teams in a connected workflow
• Test, tweak and optimize individual ad elements for maximum engagement
• Accurately measure campaign ROI – including creative costs like ideation, creative production, creative quality, and cycle times

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