Mobile attribution in the age of privacy
With this guide, understand the basics of mobile attribution and how Apple’s AppTrackingTransparency (ATT) framework impacts the measurement of all your marketing efforts.
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You’ll learn:⠀⠀
- Different attribution models, windows and methodologies
- Post-install marketing analytics: cohort & retention, LTV, ROAS and more
- The real threat of fraud: install, post-attribution and in-app fraud
- An overview of SKAdNetwork and the shift from user-level to aggregate attribution