The Latest
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Bruce Bennett via Getty Images
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
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Cara Salpini/Marketing Dive
Ulta taps company vet for chief marketer role
Company veteran Kelly Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and growth.
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Courtesy of Chipotle
Chipotle debuts national TV ad on Roblox to promote sustainability
Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.
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Kena Betancur via Getty Images
Retail media’s impact on holiday advertising rises: Sensor Tower
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
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Courtesy of Powerade
How Powerade’s March Madness campaign takes aim at Gatorade
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
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Courtesy of Levi’s
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.
Updated Feb. 24, 2025 -
Courtesy of Remy Martin
Rémy Martin celebrates local music scene in 4 US cities
The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New York City.
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Courtesy of Honda
Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
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Retrieved from NFL on February 19, 2025
Q&AMark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
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Sling TV to provide a home for Sabio’s Creator TV
The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.
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Courtesy of Sprite
ColumnCampaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
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Permission granted by Walmart
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
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Retrieved from Dove US on February 20, 2025
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.
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Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
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Dan Kitwood via Getty Images
ColumnSociable: Musk’s newfound political influence could spark financial turnaround for X
A number of big brands are reportedly now considering a resumption of ad spend on X.
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Courtesy of Dollar Shave Club
Why Dollar Shave Club picked a CRM purpose-built for consumer brands
A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
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Courtesy of Apple
Apple boosts MLS Season Pass with expanded content, programming
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
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Courtesy of Suntory
Maker’s Mark celebrates determination in global campaign
The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.
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Courtesy of Coca-Cola
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.
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Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
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Michael M. Santiago / Staff via Getty Images
Etsy refines search experience for ‘people that don’t speak merch’
The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.
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Kenneth Cheung via Getty Images
27% of CMOs remain reluctant to adopt generative AI: Gartner
A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.
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AndreyPopov via Getty Images
Trade Desk’s big bet on AI in advertising hits rollout snags
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
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Courtesy of Nike
Nike launches brand with Kim Kardashian’s Skims
Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers.
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Courtesy of CeraVe
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
