As people rediscover choice in shopping channels—free again to choose traditional brick-and-mortar or eCommerce—brands ponder what lockdown-related routines and habits will stick. Now’s the time to decipher how you can take the lessons learned during the pandemic and capitalize on them for future eCommerce growth.

In this playbook, Honey and Retail Dive explore the 3 most influential behavioral retail trends of 2020/2021, predictions for how these behaviors may evolve and advice for how you can leverage the new opportunities they bring, including: 

• Taking advantage of the rise in eCommerce
• Rethinking the role of deals and loyalty strategies
• Becoming a part of new customer habits

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