Social Media
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MStudioImages via Getty Images
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.
By Aaron Baar • May 9, 2024 -
Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
A new video, which shows objects like paints and a piano destroyed by a massive metal press, has raised dystopian alarms among creatives.
By Peter Adams • May 9, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Retrieved from Starburst on May 08, 2024
Starburst taps gen AI for campaign that is ‘Different Every Time’
The Mars candy brand’s first major campaign in 12 years will span TV, online and social and includes a Snapchat AR lens and a Spotify activation.
By Chris Kelly • May 9, 2024 -
Permission granted by Meta
How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
By Peter Adams • May 8, 2024 -
TikTok
ColumnSociable: TikTok launches legal challenge against US sell-off bill
TikTok says that the bill is based on speculative concerns and nothing more.
By Andrew Hutchinson • May 7, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Justin Sullivan / Staff via Getty Images
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
By Jessica Deyo • May 2, 2024 -
Dan Kitwood / Staff via Getty Images
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.
By Peter Adams • May 2, 2024 -
Drew Angerer via Getty Images
Why Meta’s costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
By Peter Adams • April 25, 2024 -
Courtesy of Kimberly-Clark Corporation
Liv by Kotex helps moms reconnect with a night out for Mother’s Day
A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.
By Chris Kelly • April 25, 2024 -
TikTok
Column
Sociable: What comes next for TikTok following approval of US sell-off bill?
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
By Andrew Hutchinson • April 24, 2024 -
Drew Angerer / Staff via Getty Images
ColumnSociable: US Senate approves TikTok sell-off proposal
The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
By Andrew Hutchinson • April 24, 2024 -
Kobus Louw via Getty Images
IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
By Aaron Baar • April 22, 2024 -
Courtesy of The Coca-Cola Company
Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
By Peter Adams • April 22, 2024 -
Courtesy of Walmart
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
By Chris Kelly • April 22, 2024 -
Retrieved from Meta on April 19, 2024
ColumnSociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
By Andrew Hutchinson • April 19, 2024 -
Courtesy of AT&T
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
By Peter Adams • April 18, 2024 -
Courtesy of The Kraft Heinz Company
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.
By Peter Adams • April 17, 2024 -
Courtesy of JCPenney
Q&AWhy JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
By Chris Kelly • April 17, 2024 -
Courtesy of Frito-Lay North America
Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
By Jessica Deyo • April 16, 2024 -
Matt Winkelmeyer / Staff via Getty Images
OpinionHow marketers can score Gen Z loyalty during festival season
Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.
By AJ Pulvirenti • April 12, 2024 -
Courtesy of Team Whistle
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
By Jessica Deyo • April 11, 2024 -
Jamie McCarthy via Getty Images
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
By Noelle Mateer • April 11, 2024 -
Courtesy of ScottsMiracle-Gro
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
By Jessica Deyo • April 8, 2024 -
Courtesy of Anheuser-Busch InBev
Corona, Tripadvisor team for beer-fueled digital travel hub
The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.
By Sara Karlovitch • April 8, 2024
