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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,732 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings. https://lnkd.in/gUZfcjZ9
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Marketing Dive reposted this
New from me: PepsiCo has named company vet Mark Kirkham as #CMO of U.S. beverages, effective April 7. Kirkham replaces the sprawling unit's longtime top marketer Greg Lyons, who is departing to pursue an external opportunity. The leadership change comes at a point of soda category disruption and follows PepsiCo's bigger crack into better-for-you offerings, including its recent $2 billion deal for prebiotic disruptor brand Poppi:
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The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism. https://lnkd.in/gAUUKUmu