Ad Tech
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Courtesy of Roblox
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.
By Aaron Baar • May 19, 2025 -
Joe Raedle / Staff via Getty Images
Walmart’s global ad business soars 50% following Vizio integration
Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.
By Peter Adams • May 19, 2025 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Permission granted by Captivate
Sponsored by CaptivateWhy attention metrics matter in DOOH advertising
Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video.
May 19, 2025 -
Courtesy of Expedia
Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
By Aaron Baar • May 15, 2025 -
Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
By Peter Adams • May 15, 2025 -
Courtesy of WBD
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
By Chris Kelly • May 14, 2025 -
Courtesy of Amazon
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
By Chris Kelly • May 13, 2025 -
Retrieved from PubMatic on May 08, 2025
PubMatic brings generative AI to media buying platform
The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.
By Aaron Baar • May 12, 2025 -
Getty Images
Sponsored by Zeta GlobalRewiring marketing mindsets for the generative AI revolution
It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset.
May 12, 2025 -
Courtesy of Snap
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
By Aaron Baar • May 8, 2025 -
Courtesy of Tubi
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
By Chris Kelly • May 7, 2025 -
Sean Gallup / Staff via Getty Images
Google adds retail media data to YouTube ads, beefing up pitch to brands
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
By Peter Adams • May 6, 2025 -
Courtesy of Universal Ads
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
By Chris Kelly • May 5, 2025 -
hapabapa via Getty Images
Amazon’s booming ad business faces dynamic challenge from tariffs
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
By Peter Adams • May 2, 2025 -
Justin Sullivan via Getty Images
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
By Chris Kelly • May 1, 2025 -
Nanci Santos via Getty Images
EDO extends data interoperability for TV outcomes measurement
Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.
By Aaron Baar • April 28, 2025 -
Courtesy of WPP
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.
By Peter Adams • April 28, 2025 -
Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
By Peter Adams • April 25, 2025 -
Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
By Aaron Baar • April 24, 2025 -
Justin Sullivan via Getty Images
Deep DiveWhat’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
By Chris Kelly • April 23, 2025 -
gorodenkoff via Getty Images
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
By Aaron Baar • April 21, 2025 -
Courtesy of Lyft
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
By Aaron Baar • April 17, 2025 -
Michael M. Santiago via Getty Images
Google holds monopoly over key areas of ad tech, US judge rules
The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.
By Peter Adams • Updated April 17, 2025 -
Courtesy of Uber
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
By Aaron Baar • April 14, 2025 -
Alexander Koerner / Stringer via Getty Images
Google Cloud touts new AI tools to simplify marketing, customer experience
At Google Cloud’s Next ’25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
By Chris Kelly • April 9, 2025
