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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,443 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
Sociable: US Senate approves TikTok sell-off proposal
marketingdive.com
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Coke SoundZ arrives as the beverage giant makes a $1.1 billion commitment to Microsoft Cloud and its generative AI capabilities.
Coke creates AI-powered instrument that only plays ‘uplifting sounds’
marketingdive.com
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Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
Cookies get another stay of execution — but have marketers already moved on?
marketingdive.com
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Snickers is targeting stressed airline passengers in its new “Hungry Skies” campaign. The global, year-long campaign pokes fun at poor in-flight behavior while cleverly building on the “You’re Not You When You’re Hungry” brand platform.
Snickers takes to the skies in air-travel focused campaign
marketingdive.com
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Firehouse Subs is broadening its agency roster beyond a single-agency model for the first time in its 20-year history. The move comes as parent RBI eyes an international expansion for the sandwich purveyor founded by a firefighter sibling duo:
Firehouse Subs deepens agency bench to ignite ‘creative firepower’
marketingdive.com
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The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.
Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
marketingdive.com
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Walmart+ is preparing for Mother’s Day with its second iteration of its “Mother of All Savings Memberships” campaign, a TikTok-focused effort entitled “Moms Answer Moms” that enlists celebrity moms including Paris Hilton and Whitney Cummings.
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
marketingdive.com
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Sprite is looking to help consumers stay cool with a new limited-time product that delivers a chilling sensation on top of a cherry lime flavor. Sprite Chill launches with ads featuring NBA star Trae Young as he cracks down on fans who borrow his signature on-court shiver:
Why Sprite is heating up its lifestyle pitch with new Chill soda
marketingdive.com
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Southwest Airlines is flexing on competitors with a new campaign highlighting the carrier’s perks through colorful vignettes. “The Big Flex” depicts how customers benefit from policies like the ability to check two bags free and receive flight credits that don’t expire:
Southwest finds its swagger again with ‘The Big Flex’ campaign
marketingdive.com